Today is Super Bowl Sunday in the United States. I will be watching the game today because my home boys, the San Francisco 49ers are playing in it today. Their opponents are the Taylor Swift Kansas City Chiefs. Go Niners.
I thought I’d share with you my reaction to Super Bowl XLV, which was played on February 6, 2011. I posted what follows at 8:02 pm Pacific time on February 11, 2011, exactly 13 years ago to the day, but six days after Super Bowl XLV.
If you’re not an American football fan or have never experienced watching a Super Bowl game, you may want to skip this post because it probably won’t resonate with you. Further, being a 13-year-old post, many of the references herein are dated. But if you’ve got nothing better to do over next few minutes, read on.
Super Blah
What a disappointment this year’s Super Bowl was. I’m not talking about the game itself. That actually turned out to be a pretty decent, kind of exciting game that wasn’t decided until the last minute of the 4th quarter. I’m talking about what many of us really tune in to see on Super Bowl Sunday. The commercials.
I was intending to write something about the Super Bowl and its commercials and post it to my blog, but by this point I would probably have been the millionth blogger to do so. Maybe the 10 millionth blogger.
And not to worry. I am also not going to slam Christina Aguilera for screwing up the words to the national anthem. Hell, I have listened to the “Star Spangled Banner” for decades and I still don’t know all the words to that utterly ridiculous (for a national anthem) song, much less what it is supposed to mean.
“Spangled”? Seriously, when was the last time you heard that word used in a sentence? His head hit the ground so hard his brains got spangled.
What is the definition of the word “spangled”? I had to look it up. A “spangle” is “a small, thin, often circular piece of glittering metal or other material, used especially for decorating garments.” So Francis Scott Key described our American flag as a glittery, adorned garment? And that’s the song some geniuses decided we should use as our country’s national anthem? I think we should start a movement to change our national anthem to “America the Beautiful” or “America (My Country ‘Tis of Thee).” How about “Born in the USA?” Who’s with me on this?
But I digress.
This year’s Super Bowl pitted the Green Bay Packers against the Pittsburgh Steelers. I will admit that, since I didn’t have a horse in this race, metaphorically speaking, I really didn’t care all that much about which team won and which team lost the game. I watched the event for the commercials…and for the possibility of another Janet Jacksonesque half-time show wardrobe malfunction.
Interesting fact: a 30-second spot during Super Bowl XLV cost $3 million. And that’s just the cost to air a 30-second spot, not to produce one. Yet, with a few notable exceptions, this year’s crop of multimillion dollar Super Bowl ads fell way short of expectations. Mine, anyway. Most of the Budweiser ads were Buddumber. (Yeah, okay, that was pretty lame, I know). The Pepsi Max ads were hit (literally) and miss, as were, more figurativley speaking, the Doritos ads.
Some commercials were downright awful — Timothy Hutton, what were you thinking? And after all these years of Super Bowl advertising, I still have no idea what godaddy.com is. Most of the ads were just blah, but there were a few standouts among the overall mediocrity. The VW commercial with the little Darth Vader was attention getting and effective. Hey, I remembered it was for Volkswagen.
The Eminem commercial for Chrysler was intriguing and, yes, even inspiring. But I still would never buy another American car, even if it had been “imported from Detroit.”
Bridgestone had a pair of decent commercials…one with the “reply all” e-mail (who hasn’t had that scary moment?) and one with the return-a-good-deed beaver. I kind of liked the Coca Cola commercial with the two border guards, but I’m reasonably sure my son preferred the animated “World of Warcraft” Coke commercial. Or was it “Dungeons and Dragons”?
Okay, enough about the plethora of so-so Super Bowl ads. How about the half-time show? What was that all about? The Black Eyed Peas meet Tron? And to think at one point I thought Fergie could sing. Even Usher and Slash couldn’t do much to salvage that fiasco.
In the end, though, I decided not to write a blog post about the Super Bowl commercials because (1) as I already noted, I’d be at least the millionth blogger to do so, and (2) the game was actually more entertaining and exciting than the commercials. Go figure.