I know I pay too much attention to my blog stats. But I can’t help it. And my blog’s stats for June 2023 were disheartening.
My 10,700 views for the month was the lowest number of monthly views my blog has received since it got just north of 10,000 in June 2018. And my average views per day this past month, at 356, was also my lowest views per day since June 2018, when I averaged 334.
But the stat that I found most remarkable is that, other than “Home Page/Archives,” not a single post during the entire month of June received 100 or more views. I had one post with 95 views, but the rest of my posts had fewer than 90 views each. I haven’t had a month in which none of my posts received 100 or more views since May 2018.
If I step back and look at my yearly stats, the picture doesn’t look any brighter. The 70,400 views for the first half of this year is less than 45% of my total views in 2022. And that means that I’d need to have a really big second half to at least match my total views for last year. That’s unlikely.
So what should I do armed with these disappointing stats? Should I change things up on my blog? Should I just resign myself to the fact that my blog peaked in 2019, and, mirroring the rest of my life, it’s all downhill from there? Or should I just keep on keeping on and stop looking at my damn stats.