For this week’s Blogging Insights, Dr. Tanya wants to know how we feel about blog traffic and stats — the views, likes, comments, and follows — and how much these contribute to the value of our blogging experience. She wants to know…
How important is your blog traffic to you?
First and foremost, I’m a numbers guy. In general, I like statistics in many aspects of life. They can be indicators of how things are going, a way to measure whether something is or is not meeting goals and objectives. And, as such, statistics can be used to make adjustments that can help you to achieve your goals.
With that said, I use my blog traffic stats to give me feedback, to let me know what aspects of my blog are resonating with others. Based upon likes and comments, I can gauge whether or not people are participating in my prompts. I can get a sense for whether readers are growing tired of my political rants. I can see if my flash fiction posts are “scoring” with my readers.
So yes, blog traffic is feedback that helps me understand what is working and what is not working. These stats give me feedback so that I can make informed decisions and make any necessary adjustments.
How often do you check your stats?
Multiple times a day.
Which part of your blog traffic, the views, likes, comments, or follows, is important for you personally? Which of these do you think is most important for your blog?
I think the least valuable stat is followers. WordPress tells me my blog has more than 3,600 followers. But it gets only a fraction of that number of daily visitors. So where are all of these alleged followers, then? Are they “following” a blog that they never visit?
As to views and visitors, I usually get about 2.25 views per visitor each day. For example, on Saturday my blog had 598 views from 264 visitors. I also got 214 likes and 117 comments, or an average of 43 likes per post and 23 comments per post. So far in 2020, I’ve averaged 29 likes and 18 comments per post, so comparatively, Saturday was a decent day from a traffic and stats perspective.
I like getting likes, but I love getting comments.