You’re no doubt familiar with the philosophical riddle, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
I have a slight variation on that philosophical riddle. “If you publish a post and hardly anyone reads it, does it matter?”
Why should I spend my time thinking about and writing posts that few people read when I could invest that same time and effort doing something that does matter?
I’m proud of what I write. In fact, just the act of writing what I believe to be high quality posts is all that really ought to matter. Having said that, though, I do admit that it’s reinforcing to know that others read what I’ve written, like what I’ve written, and comment on it.
So the question is, should blog stats be the proxy for blogging success?
I try not obsess over my blog’s stats. In fact, I rarely even check my stats. Not more than 15 to 20 times a day, anyway. I check them to see whether or not what I’m writing and posting is being seen by, and resonates with, others.
The good news is that some people do read my blog. The bad news is that fewer people are reading my blog now than they were a few months back.
I started this blog in late May and slowly gained an audience. But, as you can see from the chart below, my views peaked in August, dropped in September, and dropped yet again in October. And what’s even more disconcerting, comments dropped considerably from September to October.
Should I be concerned about this downward trend? Good question.
Each of us, as bloggers, has our own definition of success. We use certain metrics — blog stats, perhaps — to measure success. It may be the number of posts you’ve published. Perhaps it’s the number of views or likes your posts get.
Maybe your primary measure of your blog’s success is your number of followers. Or the number of comments your posts generate.
I admit that views, likes, and comments do matter to me. And the more I get, the better I feel. At least it let’s me know that someone besides me appreciates my efforts.
But, again, are my blog’s stats the best proxy for me to be using? What do you think?
Written for today’s one-word prompt, “proxy.”
*This is “take two” because the first effort somehow got lost in the ether. How does that happen?