Frank, aka PCGuy, has published another one of his Truthful Tuesday posts. Frank is changing things up a bit on this Truthful Tuesday prompt. Instead of asking us specific questions, he is giving us a topic and asking us to discuss it. This week’s topic is the “Like” button. Frank wants to know…
How important are likes to you on your blog, and how do you determine if you are going to click like on other bloggers’ posts?
It’s nice to be liked, but the truth is that, when I look at my notifications on my iPhone, I don’t even bother with Likes. I just look at Comments.
From my perspective, between Likes, Comments, and Followers, Comments is the only true metric that matters. It is the best indicator of whether or not what I write resonates with those who read my posts.
Views just tell me that someone came across my post, either on the web or by seeing it on their WordPress reader. Likes tell me only that a viewer clicked on the Like button. I’d like to assume that anyone who tapped the Like button actually read my post and, indeed, liked it. But that might be naïve. As Frank points out, “there is no way to know for certain if those who clicked the Like button actually bothered to read the post, or were just acknowledging that they saw it.”
Followers is a useless number. According to WordPress I have more than 4900 followers. But I typically get fewer than 500 views a day, so why do people bother “following” my blog if they never read my posts?
Frank contends that blogging is not conversation. He says that it is communication. Technically I suppose he’s right. Blogging is a form of one-way communication from the blogger to his or her readers. But Frank admits that, “at least with comments, there is some indication that communication is happening.”
So to answer the first part of Frank’s question, I appreciate Likes, but they are not that important. On the second part of his question, I only Like a post that I have actually read and that I genuinely liked.