Once I find a particular brand of a product that works well for me, I generally develop a strong loyalty to that brand. But if I discover a different brand that has something significantly better than a brand I was previously loyal to, I’m not blindly loyal and will change brands.
Let me give you an example. I got my first BlackBerry, the RIM 857 in 1997.

It was a miracle device. I could make phone calls, compose, send, and receive emails. It had an address book, a calculator, an alarm clock. I didn’t go anywhere without my beloved BlackBerry.
It didn’t take long for BlackBerry devices to earn the nickname “Crackberry” because users — predominantly business people — became addicted to them. But that was before web browsers and cameras became standard issue on smartphones.
Everything changed in 2007 when Apple introduced the iPhone. Suddenly using a smartphone to take snapshots and to browse the web became “the thing.” But I remained loyal to the BlackBerry.
And then, when BlackBerry came out with its iPhone wannabe, the touchscreen Storm, I was all over it. I was hoping it would be the iPhone-killer that BlackBerry claimed it would be.

What a mistake. The BlackBerry Storm looked cool, but it was a piece of shit. By 2010, when I bought my first iPhone, the iPhone 4, I honestly felt guilty about abandoning the brand of smartphone I’d been incredibly loyal to for more than a decade. But I wasn’t alone in abandoning BlackBerry for the iPhone, which was a far superior product. By 2012, the BlackBerry, which had been the market leader in first generation smartphones, was barely a blip on the radar.
My wife, son, and daughter are all using the Google Pixel smartphone these days. It’s an Android device and my family members keep asking me why I don’t switch to that device. But as far as I’m concerned, most Android phones are iPhone copycats and until someone can demonstrate that there’s a definitively better smartphone than the iPhone, I’m going to remain a loyal iPhone user.