I watched the Super Bowl tonight. There are three reasons to watch the Super Bowl: the game, the commercials, and the Halftime Show.
My experience watching NFL Super Bowl games over the past 57 years is that the best part of the telecast are the commercials. Followed by the Halftime Show. And then there’s the game itself, which often is not a very good football game.
But in tonight’s Super Bowl, the best part of the telecast was actually the game, in which the Kansas City Chiefs beat the Philadelphia Eagles 38-35. I didn’t really care which team won, as none of my favorite teams were on the field. But it was an exciting, well played game. And I enjoyed it a lot.
The Halftime Show? Well, if you are into Rihanna, then I’m sure you enjoyed it. I’m not into Rihanna. So….
The commercials? There were a few really well done, funny, and effective ones, but for the most part, meh. That said, one commercial amid the beer and tax software and car commercials stood out. To me, anyway. There was one 30 second commercial and one 60 second commercial that were selling Jesus Christ. The shorter one had the tag line, “He Gets Us.” At the end of the longer ad, the message “Jesus loved the people we hate” appeared onscreen.
The purpose for these commercials was to increase the relevance of Jesus in American culture. Hey, as an American, I think there is already plenty of awareness of Jesus in American culture. And given that the cost to air those commercials came to about $20 million, Jesus has quite a generous PR budget for someone who’s been dead for more than 2,100 years. I wonder if the money used to produce and air those commercial could have been spent in a more Jesus-like way.