Blogging Insights — One Click Away

It’s Monday and Dr. Tanya is back with her weekly Blogging Insights prompt. She provides us with a quote about blogging or writing and asks us to express our opinion about said quote.

This week’s quote is from Canadian-American economist, Alex Tabarrok

The first thing you learn when you’re blogging is that people are one click away from leaving you. So you’ve got to get to the point, you can’t waste people’s time, you’ve got to give them some value for their limited attention span.

The author of this quote is an economist, so I’m pretty sure he’s talking about commercial blogging and what it takes to get and keep readers reading their business blogs in order to generate some revenue. That said, I tend to agree with him with respect to personal blogs.

Unfortunately this wasn’t the first thing I learned when I first started blogging back in 2005. I used to write long (1,000 or more words on average), meandering posts. And my blog traffic reflected it, with few views and comments. It took me a while to embrace brevity and to write more concise posts. But these days my average post word count is just under 240 words.

I do attempt to come up with catchy titles that might motivate a reader to take a peek. And I appreciate that many bloggers have time constraints and, like me, have “limited attention spans.” So I definitely don’t want to waste anyone’s time. Hence, in addition to keeping my posts relatively short, I try to write in an engaging way, sprinkled with humor, so as to keep the reader’s attention.

Bottom line, I think there’s merit to the quote, even for personal bloggers. I know that some bloggers tend write longer posts, but that doesn’t mean they aren’t well written or add value. So, hey, they’re their blogs and, you know, whatever floats their boats, right?

16 thoughts on “Blogging Insights — One Click Away

  1. Julydase August 22, 2022 / 4:42 pm

    I write short stories, and when I post these, find I receive less views than my poetry and paintings do. My shorts generally run a few thousand words, so I don’t put one up very often. But I’m thinking it’s about time….maybe a few will read it.

    Liked by 1 person

    • Fandango August 22, 2022 / 5:37 pm

      A few thousand words is a lot. Maybe you can try to pare them down a bit if you want to increase your readership.

      Liked by 1 person

      • Julydase August 23, 2022 / 8:36 am

        One can only pare so much and still keep what’s relevant to the story. Before publishing, I always edit with an eye for taking out what I feel isn’t necessary; I know, though, that necessity is perceived differently by each individual, so I have to go with what my mind tells me.

        Liked by 1 person

  2. Leyde Ryan August 22, 2022 / 5:17 pm

    Good post…I, too, had to embrace brevity whenever possible…but sometimes I have to go a bit “long”, and take my chances as to reader response 😉

    Liked by 2 people

    • Fandango August 22, 2022 / 6:13 pm

      Yes, I sometimes go a bit long, too. Not very often, though.

      Liked by 1 person

  3. Nope, Not Pam August 23, 2022 / 4:25 am

    Exactly. I do what I want, if it doesn’t attract traffic I’m not fussed

    Liked by 2 people

  4. Lolsy's Library August 23, 2022 / 5:06 am

    I go back and forth with long and short posts. I have noticed with my longer posts, it usually does quiet well. I think though that’s because it’s usually a *rant* which people like, but I try to throw in some kind of truth in it. I don’t know though, lol. Maybe people just think the way I do too with my rants, lol

    Liked by 1 person

  5. Stacy-Ann Campbell August 25, 2022 / 11:51 am

    I think shorter posts will attract more readers. My posts perhaps fall in the medium range but I’m not intending to reduce right now. Those who find the topic interesting will read.

    Liked by 1 person

    • Fandango August 25, 2022 / 1:30 pm

      That’s true. What do you consider “medium range”? 500-700 words?

      Like

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