When Elon Musk pulled out of this $44 billion dollar purchase of Twitter, he decided to start his own competing social media company and he named it “#Hashtag.” Musk spent billions buying land and building a corporate headquarters campus for #Hashtag. At the entrance to the new corporate headquarters building, he had a giant golden hashtag erected, depicting the official corporate logo.
#Hashtag was about as successful as Truth Social, the social media company Donald Trump set up after he was permanently banned from Twitter. In the end, both Musk’s and Trump’s social media enterprises failed.
Written for Roger Shipp’s Flash Fiction for the Purposeful Practitioner. Photo credit: Eberhard Grossgasteiger on Unsplash.