Blogging Insights — Window Dressing

For her weekly Blogging Insights prompts, Dr. Tanya provides us with a quote about blogging or writing and asks us to express our opinion about said quote.

This week’s quote is from Gary Vaynerchuk, a Belarusian-American entrepreneur, author, speaker, and internet personality.

“What you do after you create your content is what truly counts.”

I agree with Tanya when she says that the relevance of this quote depends on the kind of blog you have and what your blogging goals are.

For me, personally, I love writing and I love publishing what I write on my blog. That said, I don’t actively or aggressively promote my blog, and that, I believe, is what Gary Vaynerchuk is referring to when he talks about what you do after you create your content.

My blog has become relatively popular among a small group of people and I’m extraordinarily thankful for that. But it happened organically, not out of any definitive efforts on my part to promote it. I’m not on Facebook or Twitter, so I don’t share my WordPress posts to either of those social media platforms. I don’t try to incorporate Search Engine Optimization, or SEO, by posting in such a way that would make Google like my posts. I’m not sure I would know how to do that even if I wanted to.

On the other hand, maybe what the quote is referring to is reading other bloggers’ posts, liking and commenting on them, and reading and responding to comments other bloggers make on your own posts. If that is what he meant, then yes, that is important.

But is that truly more important than the content you create? I don’t think so. You can promote your blog on other social media platforms all you want. You can use SEO tricks until the cows come home. You can read, like, and comment on other blog posts morning moon and night. But if your content sucks, by any measure, your blog won’t succeed.

My bottom line is that content is what truly counts. All the rest is window dressing.

11 thoughts on “Blogging Insights — Window Dressing

  1. Carol anne March 28, 2022 / 5:04 am

    Gotta say fandango, I agree! The content is what counts!

    Liked by 2 people

  2. Maria Michaela March 28, 2022 / 5:16 am

    Window dressing…I love that term. You’re correct, Fandango, the content counts a lot

    Liked by 1 person

  3. Taswegian1957 March 28, 2022 / 5:23 am

    I agree on all points. In the first instance, if the quote is about self-publicising, I don’t do that either although I am on Facebook and do share my posts there. I think there is one friend and a couple of family members who regularly read them there. Most of my readers are not people I know on Facebook. I do think that following up comments on my own posts and reading blogs and commenting on them is important and I enjoy doing it but like you I think that the content is the important thing because without that what is the point?

    Liked by 3 people

  4. Lou Carreras March 28, 2022 / 5:34 am

    One of these days I’ll actually get around to the online store I’ve been promising to set up for a year. At that point I’ll get involved in SEO for that aspect of my online presence. But the posts are just enjoyment. If customers also enjoy the posts that will be wonderful, but not necessary.
    Unless you are monetizing it’s much more fun to see who come to read through just finding you or word of mouth. Besides, who wants to attract trolls?

    Liked by 2 people

  5. Shanti March 28, 2022 / 6:55 am

    Absolutely agree that quality of content is all that should count 👌🏽

    Liked by 2 people

  6. Sadje March 28, 2022 / 7:27 am

    Well said Fandango. I think both are important, but obviously, the content has to be good and appealing to others.

    Liked by 1 person

  7. Lauren March 28, 2022 / 8:19 am

    If the content isn’t there, what’s the point?

    Liked by 2 people

  8. shail March 29, 2022 / 10:06 am

    I have to agree with you, content is what really matters.

    Liked by 1 person

  9. wrookieschu April 3, 2022 / 4:56 am

    Loved this post and I totally agree with you. You have to be happy with your own content primarily 🤗

    Liked by 1 person

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