For her weekly Blogging Insights prompts, Dr. Tanya provides us with a quote about blogging or writing and asks us to express our opinion about said quote.
This week’s quote is from Gary Vaynerchuk, a Belarusian-American entrepreneur, author, speaker, and internet personality.
“What you do after you create your content is what truly counts.”
I agree with Tanya when she says that the relevance of this quote depends on the kind of blog you have and what your blogging goals are.
For me, personally, I love writing and I love publishing what I write on my blog. That said, I don’t actively or aggressively promote my blog, and that, I believe, is what Gary Vaynerchuk is referring to when he talks about what you do after you create your content.
My blog has become relatively popular among a small group of people and I’m extraordinarily thankful for that. But it happened organically, not out of any definitive efforts on my part to promote it. I’m not on Facebook or Twitter, so I don’t share my WordPress posts to either of those social media platforms. I don’t try to incorporate Search Engine Optimization, or SEO, by posting in such a way that would make Google like my posts. I’m not sure I would know how to do that even if I wanted to.
On the other hand, maybe what the quote is referring to is reading other bloggers’ posts, liking and commenting on them, and reading and responding to comments other bloggers make on your own posts. If that is what he meant, then yes, that is important.
But is that truly more important than the content you create? I don’t think so. You can promote your blog on other social media platforms all you want. You can use SEO tricks until the cows come home. You can read, like, and comment on other blog posts morning moon and night. But if your content sucks, by any measure, your blog won’t succeed.
My bottom line is that content is what truly counts. All the rest is window dressing.