Every Monday, Paula Light, with her The Monday Peeve prompt, gives us an opportunity to vent or rant about something that pisses us off. My peeve today is about store brands.
I regularly shop at two grocery stores, Safeway and Whole Foods Market. These stores have always carried store brands, which are similar to national brand products, but less expensive. However, I prefer to buy brand name products. Maybe it’s all in my head, but that’s just how I am.
Safeway’s store brand for as long as I can remember is “Lucerne.” It recently also started offering products under the “Signature Select” brand. Whole Foods Market’s store brand is labeled “365.” Up until recently, these store brands made up about 20-25% of what was stocked on shelves, in the refrigerated compartments and in freezers.
But I’ve noticed that over the past year, at both Safeway and Whole Foods, these store brand items have been getting much more room on the shelves, the refrigerated compartments, and the freezers. Depending upon the product, in some cases, 50% or more of the products available are such store brands.
And that means that these stores stock fewer and fewer of the brand name products that I’ve been buying for years. In some instances at both Safeway and Whole Foods, if you don’t want to buy a store brand, you’re shit outta luck.
And that pisses me off.