For this week’s Blogging Insights, Dr. Tanya has explained two terms that, in the context of blogging, are new to me: “evergreen” and “topical.” She explains that “evergreen” content is content that continues to be relevant long past its publication so that it always remains sustainable and fresh. “Topical,” or timely content, has relevance and significance for a limited period of time. So, to me, she’s asking about the shelf-life of our posts. Do they have a “best if read by” date?
Here are her questions:
Evergreen or Topical content, which do you prefer writing?
I have three broad categories for my posts: prompts that I host, flash fiction post that I write often in response to other bloggers’ prompts, and political posts. I would say that my flash fiction and all of my prompt posts except for “Who Won the Week?” are evergreen. And I like writing them all and, in all modesty aside, I consider all of my posts to stand the test of time.
On the surface, one might categorize my political posts as “topical.” But I would argue that, while they represent what might be a snapshot in time, that doesn’t mean that they have become irrelevant over time. In my Flashback Friday prompt, for example, I have gone all the way back to 2005, when I first started blogging, and revisited some of my political posts from those years. Although the people I wrote about back then are different and the events at the time I wrote those posts don’t necessarily reflect what is happening in our world today, I think they still represent a relevant look back at what was going on during those times and are reflective of my perspectives.
Which do you write most often?
I’ve been writing a lot of political posts during the Trump error (not a typo), particularly over the past year. I will likely continue to do so until Inauguration Day on January 20th because, no doubt, Trump and his minions will be pulling out all the stops to cast doubt upon the election and to tarnish the legitimacy Biden’s historic win. That’s because they care more about their own unenlightened self-interests than they care about the fate and welfare of America. I’m hoping that after January 20th, I will be writing fewer political rants.
Which of these adds more value or engagement to your blog?
I’ll have to leave that up to the readers of my blog. As they say, value and engagement are in the eyes of the beholder. Or something like that.