Wouldn’t you like to expose your newer readers to some of you earlier posts that they might never have seen? Or remind your long term followers of posts that they might not remember? Each Friday I will publish a post I wrote on this exact date in a previous year.
How about you? Why don’t you reach back into your own archives and highlight a post that you wrote on this very date in a previous year? You can repost your Friday Flashback post on your blog and pingback to this post. Or you can just write a comment below with a link to the post you selected.
If you’ve been blogging for less than a year, go ahead and choose a post that you previously published on this day (the 12th) of any month within the past year and link to that post in a comment.
This was originally published on June 12, 2010 on my old blog.
Another One Bites the Dust
🎶Another one bites the dust / And another one gone / And another one gone / Another one bites the dust.🎵
Okay, I’m reasonably sure that Queen, the 70s and 80s British rock group featuring Freddie Mercury, did not have the thinning of the auto industry herd in mind when it released this song, but the fact is that yet another storied auto brand is biting the dust.
Yes, they’re dropping like flies, these car brands are. A couple of years ago GM dumped its Oldsmobile division. Then, last year, it disposed of the Pontiac and Saturn units. Back in 2001 Chrysler dropped the venerable Plymouth brand.
And speaking about Freddie Mercury, the news now is that Ford is dropping — finally — the Mercury brand.
For other than car buffs or those directly involved in these brands, from manufacturing to marketing to the dealerships and car salesmen, the passing of these brands is barely a noticeable event. After all, for the most part, these cars were just slightly different versions of other car brands in the auto-makers’ stables.Was Mercury, in a transparent attempt to make it seem a bit more upscale, anything more than a slightly gussied-up Ford? Didn’t both Oldsmobile and Pontiac pretty much share everything with Chevrolet, except for some extra trim (and higher base prices)?
Still, it is kind of sad to see the passing of these venerable, albeit redundant, car monikers that I’ve known since childhood.