I don’t know if you can read the fine print on the lower right corners of these two boxes of Special K cereal. In case you can’t, both boxes say “NET WT 12 OZ (340g).” But the box on the right is about an inch and a half taller than the one on the left.
When I ran out of Special K cereal yesterday morning, I went to the grocery store to get another box, along with some other groceries while there. I noticed that the Special K box seemed to be larger than it was before, but I thought maybe it was just my imagination. Until, that is, I got home, unpacked my grocery bags, and went to put my new box of Special K onto the shelf where I keep my cereal. The box was too tall to fit. A taller box, but the same volume of cereal as the smaller box that it replaced.
What’s that all about? Is it intended to deceive the consumer into thinking they’re getting more for their money? Well, if they don’t bother to read the package to see that the smaller box and the larger box have the same net weight of cereal, they might conclude that they’re getting more cereal in the bigger box. But they’re not. It’s just the same amount of cereal in a larger box.
I’ve reached out to Kellogg’s to try get to the bottom of this. Why package the exact same amount of cereal in a larger box if it’s not to give the false impression that the buyer of Special K is getting more cereal? I haven’t yet heard back from Kellogg’s, and I probably won’t.
But if nothing else, this whole episode has demonstrated to me that I clearly have too much time on my hands. And also that size matters.